Senior leaders and executive teams are increasingly visible and expected to handle media interviews, respond to political and stakeholder challenge and represent their organisation in high-pressure situations. Without preparation, that creates reputational risk.
Too many organisations still treat this as something leaders will manage on instinct. Many will not. Confidence in a boardroom is not the same thing as clarity in an interview or authority in times of crisis. When leaders communicate badly under pressure, they do not just have a poor interview. They can deepen scrutiny, create confusion and unsettle stakeholders.
