Most housing organisations assume they are prepared. Until something serious happens.
Without prior preparation, when a crisis hits, roles are unclear, decisions delayed and issues escalated in ways that could have been avoided.
If your response is muddled or slow, the consequences do not stop with a bad day in the press. You can expect tougher scrutiny from regulators and stakeholders, as well as avoidable damage to trust and reputation.
A crisis is not the time to discover that your plan is vague, your spokespeople are unprepared or your leaders do not agree on who is in charge.

