Meet Deputy Managing Director Sarah Thomas, your strategic innovator
Based in Coventry, Sarah is a wise and integral part of our senior leadership team. She brings over 30 years of PR and marketing expertise and has seen it all – working in senior marketing roles both in-house for public and private sector organisations and as an account lead in top agencies. Known for her innovative and creative approach to campaigns, Sarah never compromises on precision, thanks to her eagle eye for detail.
From managing global campaigns for multinationals like IBM to collaborating with agency heavyweights like McCann Erickson, Sarah’s experience spans industries and geographies. Her can-do attitude and ability to blend creativity with strategic thinking ensures her clients not only stand out but also achieve measurable results time after time.
The best advice I ever received?
From my late mum – pick your battles. The advice was given in the context of being a parent, but over the years it has proved to be very sound advice both in my personal and professional life. Whether that has been trying to broaden the range of foods that a fussy toddler would eat to steering clients towards a less corporate tone when responding to crisis comms incidents.