AI and GEO (Generative Engine Optimisation) generated answers are increasingly shaping how organisations are perceived, yet often organisations do not know how they appear, whether the information is accurate or how to improve it.
Many organisations are still treating this as a future issue, but it is very much a now issue. If you ignore this, you are leaving part of your reputation to systems you do not control and content you may not have reviewed properly in years.
The consequences can include persistent misinformation, distorted comparison with peers and an organisation that looks less credible or less current than it really is.
