Leeds Federated is a housing association with around 4,500 properties and a social purpose to help people make a home through its three main objectives: sustain, engage and grow.
The Brief
To develop and manage a communications campaign for the regeneration of the Sugar Hill Close and Wordsworth Drive estate, replacing former Coal Board homes that no longer met modern day housing standards.
Our objectives were to ensure Leeds Federated’s plans were clearly communicated, to build trust with the local community that had been involved in a longer running campaign in opposition to the regeneration project, as well as positively raising the profile of the client for similar future projects.
“See Media has been integral to the success of a complex regeneration scheme where existing resident and neighbourhood communications needed to be carefully and sensitively managed. The team’s guidance in developing a detailed communications strategy and then assisting in the production of regular communications, site events, resident meetings and press releases ensured that we had a planned and proactive approach throughout.”
Georgina Nijjar
Head of Development, Leeds Federated
What we did
Results
To hear what the residents had to say in anticipation of moving into their new homes, click here.
