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Housing is becoming more political. Are housing leaders ready?

By Stuart Macdonald, Managing Director

The most talked-about session at Housing Community Summit 2026 started before any speaker had even taken to the stage. 

Richard Tice’s appearance prompted a lively debate among delegates, with many uncomfortable that Reform UK had been given a platform without representatives from other political parties present to challenge its views. The reaction from some in the sector was enough to lead organisers to publicly explain their decision and emphasise that invitations had been extended more widely to other political parties.  

But whatever your view of the decision, the reaction was telling, reflecting the fact that, like it or not, housing is becoming ever more political. (Read more on Reform UK and its housing policies in our See Media Briefing on the party’s annual conference. See Media will be at all the main party conferences in the coming weeks and reporting back from each, keeping you up to date with the key insights to help you plan your approach.) 

This situation shouldn’t come as a surprise. Housing sits at the centre of debates about immigration, local government, public spending and economic growth. As we are now in the midst of party conference season and political parties become more vocal about housing, landlords will need to understand the political environment around them, while avoiding become political players themselves. 

That was perhaps the most important lesson from this year’s summit. 

The politics of housing are changing 

The debate around Reform UK is one example of this. The government’s recent announcement of the first allocations under the new Social and Affordable Homes Programme is another. 

The first allocations have rightly been welcomed. The £9bn-plus awarded to 33 housing associations and councils provides real certainty and demonstrates that the government is serious about increasing affordable housing supply.  

But conversations throughout the Summit also revealed a more complicated picture. Some organisations are understandably delighted with the outcome. Others are equally justified in questioning why providers with proven development capacity received much less than expected, or did not receive an allocation at all. Questions remain around whether capacity that could be delivering new homes is now sitting unused.  

This is not an argument against the programme, but a recognition that funding decisions are increasingly political decisions too. 

The Labour government has clearly put its money where its mouth is on housing delivery. But it has also sent a strong signal about the role it sees local authorities playing in that future. 

Devolution is no longer a side issue 

If housing is becoming more political, devolution is changing where that politics happens. And if there was one word that surfaced in almost every major discussion at the summit, it was devolution.  

Funding, development, investment, partnerships and growth. Whatever the topic, the conversation seemed to end up in the same place. Power, funding and influence are increasingly moving closer to regions, mayors and local government.  

For housing providers, the implication is straightforward: understanding local political priorities will become just as important as understanding national ones. 

The Summit left little doubt that government sees democratic accountability as an important part of the solution to the housing crisis. The rise to power of Andy Burnham reflects that shift. Housing associations and councils alike need to understand what it means and adapt accordingly. 

As one speaker effectively argued: whatever the question, the answer increasingly seems to be devolution.  

The real debate is capacity 

Shifting power closer to places and communities brings opportunity, but it also puts sharper focus on whether the sector has the capacity to deliver. 

For me, some of the strongest sessions at the Summit focused on the widening gap between ambition and capacity. Housing providers are being asked to build more homes, invest more in existing homes, decarbonise stock and meet higher consumer standards, often all at the same time.  

The discussions around council housing were particularly striking. If politicians want a council housebuilding renaissance, they will need to address the barriers councils say are holding them back. Historic Housing Revenue Account (HRA) debt, borrowing constraints and reliance on the Public Works Loan Board were repeatedly cited as limiting delivery. Several speakers argued that debt reform and wider funding options could unlock significant additional capacity.  

Trust still comes back to residents 

Against that backdrop, some of the most useful sessions were actually the least political. The discussions on resident scrutiny and leadership culture were a reminder that trust is built through actions and communication, not slogans. 

The strongest examples of engagement were not those that consulted the most. They were the organisations that could show residents what had changed as a result.  

Likewise, one of the most memorable observations from a Wednesday session on leadership and culture was that organisations need to know the resident, not just the property. At a time when housing providers are investing heavily in systems, data and compliance, it was a useful reminder of what ultimately drives satisfaction and trust.  

Final thought 

Housing leaders do not need to enter political debates, but they do need to understand the political environment they are operating in, because it is increasingly shaping funding, delivery and public and stakeholder expectations. 

Long after this year’s conference fades from memory, the leaders who understand that changing landscape, and their place within it, will be best placed to deliver. 

Stuart Macdonald is Founder and Managing Director of See Media 

If you would like to discuss your organisation’s approach to understanding and working with key political stakeholders, get in touch at hello@see-media.co.uk  

 

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