See Media has won Silver in the Best Not for Profit Campaign category at the CIPR Midlands Awards for its work with Leeds Federated Housing Association on the Sugar Hill regeneration campaign.
The award recognises the campaign’s community-first approach to communications, supporting one of the most sensitive regeneration projects in the region. Faced with long-standing mistrust and national media scrutiny, See Media worked alongside Leeds Federated to deliver a transparent, empathetic communications strategy focused on rebuilding trust and putting residents at the heart of decision-making.
The Changing hearts and minds campaign demonstrated the value of ethical, strategic PR in managing reputational risk and delivering social value – helping shift sentiment from opposition to optimism as new affordable homes were brought forward.
The Silver award reflects the strength of the partnership between See Media and Leeds Federated and reinforces See Media’s specialist expertise in regeneration communications and resident engagement in the social housing sector.
