ExtraCare Charitable Trust is a relatively small retirement living housing association, with big ambitions to transform the choice of accommodation available to older people.
ExtraCare builds large-scale retirement villages in the Midlands and South of England. It engaged See Media and consultancy Campbell Tickell in 2014 to support it in raising its profile in the wider housing sector and to help deliver its growth plans.
See Media works closely with the communications director in creating and delivering an annual communications plan, based on the organisation’s evolving key messages. In the past three years, ExtraCare has been nominated for and won several prestigious industry awards, as well as receiving positive coverage in Inside Housing, Social Housing, Society Guardian, and several key healthcare publications such as Laing & Buisson. It has enjoyed particular success in national media with one story of a resident calendar themed on spoof film covers picked up by the BBC, The Sun, The Times, The Guardian and many others. ExtraCare has recently secured partnerships with local authorities allowing it to develop a new multi-million, five-year development programme.