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Communications campaign of the year 2018: KFC or is it FCK?

Yerin Seo sets out why KFC’s response to a crisis is her favourite campaign of 2018 What is it? A global chicken fast food franchise running out of chicken. PR disaster? Almost certainly. Unless that is you are the KFC comms team! Earlier this year, the franchise was forced to close about 900 branches across the...
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Two of my favourite comms stories of 2018

If successful communications is about capturing the imaginations and attention of as many people in your target audience as possible, these two choices deliver – and then some! Love it, loathe it, seen better? Please let me know @smacdonaldSM. In the meantime – Merry Christmas and best wishes for 2019! Star Wars hands the baton...
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Three key messages from the Inside Housing Comms Conference

The most notable thing about Inside Housing’s recent Communications Conference was not its wide array of speakers – drawn from inside and outside the housing sector – but the fact they reached strikingly similar conclusions about what successful PR looks like right now.   Three distinct themes ran throughout the inaugural event.   The first...
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How Donald Trump changed political communications forever

In 2016, I had just completed my degree in Political Science at the State University of New York in Buffalo and was working at the Western New York office of a liberal Democrat Senator. I was there during the presidential election campaign and, due to the alliance between my then-boss and Hillary Clinton, I had...
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What Sadiq Khan should have said on knife crime; and why I love these south London flats

1: Sadiq Khan: ‘10 years to solve knife crime’ – what the London mayor should have said When the London mayor, Sadiq Khan, gave an interview on rising knife crime in the capital to BBC Radio Four’s Today programme earlier this month, he knew it was going to be tough. However, he would have hoped...
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Why Barnet tenants backed HA in estate regeneration ballot

Although the week has been dominated by Brexit, from a housing perspective, the news of the first successful estate regeneration ballot in London is worth rescuing from beneath the deluge of EU-related headlines. Since July, housing associations have been required to give London residents a vote on any estate regeneration plan, in order to secure...
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Who will be the next Tory leader?

An old CEO of mine used to repeat each year, with a tedious sense of dread: “I hate going to the party conferences. But I always come back feeling closer to the politics.” And he was right: party conferences – though exhausting, are always revealing. Through political circus, we catch glimpses of the internal atmosphere...
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We’re hiring a new Account Director!

See Media is hiring a new Account Director. We’re looking for a talented individual, with a background in PR and communications. The suitable candidate will ideally have an agency or in-house background with experience working within the UK housing, built environment and property sectors, with 3-4 years’ experience. We will accept enquiries from an existing...
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Four reasons why Theresa May’s appearance at the NHF Summit was a good thing

The speech given this week by Theresa May at the National Housing Federation’s Summit has provoked a host of reactions from housing professionals – many of them negative. Was it a cheap stunt? Was it nothing more than just platitudes? Was the £2 billion of capital funding announced for 2022 an empty gesture? I believe...
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